New AIAS working paper: Big data and virtual communities: methodological issues

By Mª Rocio Martínez-Torres, Sergio L. Toral & Nicoletta Fornara



Virtual communities represent today en emergent phenomenon through which users get together to create ideas, to obtain help from one another, or just to casually engage in discussions. Their increasing popularity as well as their utility as a source of business value and marketing strategies justify the necessity of defining some specific methodologies for analyzing them. The aim of this paper is providing new insights into virtual communities from a methodological viewpoint, highlighting the main trends and challenges.

Keywords: Virtual communities; Big Data; Social network analysis; Semantic analysis; Non-reactive data collection.

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